Colorful Basics

add a little color to your closet, introducing our colorful Basics

Our colorful Basics are the same t-shirts, sweaters and hoodies (other items will follow) we use for our classic icon collections, but we decided to go wider in the color spectrum. We feel that the world can use some more color, and so does your wardrobe.

Why we choose Organic

We are proud of our high-quality and sustainable clothing made from organic cotton and recycled polyester. We are proud of our clothes being certified by various recognized institutions such as:

  • Fair Wear Foundation
  • Global Organic Textile Standard
  • Global Recycled Standard
  • Organic Blended Cotton Standard
  • Peta approved (Vegan)
The fitting of all clothes is unisex. Make sure you take a quick look at our size chart (*link) but whether you like it over-sized or a little bit more tight, we got your back. More so we’re planning on developing and launching more high-quality and sustainable products as our aim and goal is to become a one-stop-shop for all your wearables.

The benefits of organic cotton

26% less potential for soil erosion

46% less impact on global warming

70% less acidification of land and water

91% less surface and groundwater use