The unexpected ways of life carry plenty of surprises. STRØM’s history of existence is based on one of those chance encounters. Allow us to take you back to the memorable Spring of 2017… It was during an Antwerp-based warm, cozy birthday party (with exquisite hotdogs being served) that Nico, Charly, Simon and Kristof started talking about a new clothing brand based upon the combination of high quality textile and recognizable, minimal icon designs. Without any relevant affinity with the clothing industry and under constant scrutiny of fashion police investigation, the further elaboration of the brand/concept was far from what you could call a walk in the (Stads)park. But eventually the snail reached the ark on river Schelde… while bringing with him the inspiration to baptize the brand with the name STRØM; a wink to both Antwerp, the “Stad aan de Stroom” and Scandinavian minimalism.
Now, almost 4 years later, we can determine that the chaotic start-up turned into a (sometimes chaotic but) flexible e-commerce scale-up with international allure, via a path paved with friendship and a complementary skill-set. Our youthful enthusiasm makes us crave for new horizons. We are about to set sail for new (overseas) adventures. We would be honored if you stay aboard. Thank you and… cast of the lines!
The textile industry has a long history of tense relationships with both people and planet. Therefore, choosing and working with a manufacturer that respects both environmental and labor standards in the strictest way is of continuous utmost importance for us. STRØM clothes are all made from organic cotton and recycled polyester. Organic means that the cotton is produced according to the natural cycle, i.e. without chemicals and any harm to the entire environment. Our production process is internationally certified via the following accreditations:
We also comply with the Fair Wear Trade Label, which guarantees safe and fair labor standards.
Charity forms the capstone of CSR at STRØM. Picking the right initiative is very important for us as we believe that corporate identification with the bigger purpose is essential for both the credibility of our brand and our personal motivation and happiness. Annual sponsorship rotation motivates us every year again to maximize the impact of our donations.
In 2018 we partnered up with Make-A-Wish-Foundation Vlaanderen as it is our firm belief that dreaming should be possible for everyone, no matter how precarious a situation can be.
Our focus on the plastic pollution of rivers, seas and oceans was the inspiration for our 2019 sponsorship of the Plastic Soup Foundation, one of the world’s leading advocacy groups against the devastating plastic pollution. They are active in the creation of worldwide awareness, prevention-initiatives and the organization of large-scale cleaning operations. In September 2019, a motivated STRØM-team participated with World Clean-Up Day in order to walk the talk.
Entrepreneurship without CSR is unthinkable these days. We honestly try to identify and pursue what is meaningful instead of what is expedient by incorporating our honest vision on people and planet in the way we market our products. We are well aware of the fact that you do not simply buy our products but that you foremost buy who we are and where we stand for. So it is our mission to make sure that we are worth your identification.