The unexpected ways of life brought the 4 of us together in the vibrant city of Antwerp, the so-called ‘Stad aan de Stroom’. During a warm, cosy evening somewhere in May 2017 we started playing with the idea of developing a clothing brand that combines high-quality fabrics with recognizable, minimalistic icon designs. The Danish Ø is a direct reference to the beauty and simplicity of Scandinavian minimalistic designs. The brand STRØM was born. Many brainstorm sessions, an Indian Summer weekend at the seaside and a few bottles of wine later, the first handmade STRØM sweater saw the light in a small attic.
Friendship and happiness are the key messages we want to spread. The idea of a STRØM moment as a kind of transcendent experience while having an absolute blast with your beloved ones, is basically our corporate DNA.
As young entrepreneurs we have a strong developed sense of corporate social responsibility. We therefore have partnered up with Make-A-Wish® Belgium-Vlaanderen. We strongly believe that everyone is entitled to realizing his dreams and to have STRØM moments. The donation will be handed over at the end of each year in December.
Furthermore, we also believe in qualitative and sustainable products. That is why all our products are made according to the Organic Blended Cotton Standard and wears the Fair Wear label.
Our journey has only just begun. Many adventures and STRØM moments are still ahead of us. We started the journey with 4 and we would be honored if you would join our trip. Destination: unconditional friendship and eternal smile.
Kristof – Nico – Charly – Simon